Roofing company website design shown on a modern desktop computer
Website Design & Build

Websites Built to Book Jobs

Every element on the page should do one job — help a homeowner decide you're the contractor they want to hire. We build websites for home service businesses that are fast, optimized for all devices, and hooked into your lead handling system from day one.

Why Us

A website is only worth what it books

Plenty of designers can make a site that looks nice. We build sites that turn visitors into booked jobs — because that's the only metric that matters when payroll is due.

Built to convert, not just look pretty

Design that looks polished is the entry ticket. Design that actually gets a homeowner to book is different — every page, every headline, every form is built around how home service buyers actually decide who to hire.

Optimized for all devices

Whether they're on a phone, tablet, or desktop, your site loads fast and looks right. No half-broken layouts, no shrunk-down forms, no losing the lead because the click-to-call button doesn't work in mobile Safari.

Lead system built in from day one

Chatbot, forms, booking calendar, call tracking — every website we build connects to your AI lead handling system automatically. No stitching things together after launch. Leads flow into one place from the moment you go live.

Build Standards

What every Pinnacle site delivers

These aren't aspirations. They're the baseline every site we build meets before we hand it over.

<2s
Page Load Target
Fast means more leads
1 of 1
Custom to Your Business
Not a template, built for you
100%
Device Coverage
Phone, tablet, desktop
24/7
Lead Capture Uptime
Forms & chat always live
What's Included

Every Pinnacle-built site includes all of this

Not add-ons. Not optional upgrades. This is what "a website built by Pinnacle" means from day one.

Design

Custom design & conversion

Not a template with your logo dropped on top. Custom design tuned to your brand and your buyers, paired with copy that answers the questions homeowners actually ask before they book — so visitors don't bounce because the site couldn't earn their trust.

Performance

Fast load & every device

Optimized code, compressed images, modern hosting. The site loads fast on every screen and every browser. Google rewards it with better rankings. Homeowners reward it by not bouncing before they see your phone number.

Systems

Full lead system integration

Every form connects straight into your CRM through the AI lead handling system. Chatbot on every page. Booking calendar with real-time availability. Every lead lands where your team already works — no stitched-together tools, no leads falling through the cracks.

How We Build

Three phases from call to launch

No mystery, no lost weeks. You know what's happening at every phase, what we need from you, and when we're going live.

01

Discover & Strategy

Strategy call to understand your business, your buyers, and your current site (if any). We map the pages, plan the content, and mock up the design for your approval before anyone writes a line of code.

02

Design & Build

Full development on the design you approved. Content, forms, chatbot, booking calendar, tracking — all integrated with your AI lead handling system as we build.

03

Launch & Support

You review, we revise, we go live. We host the site and handle ongoing changes as you need them — new pages, content updates, tweaks to forms and offers, whatever comes up. You focus on running your business, we keep the site running for you.

Recent Work

Sites we've built recently

Real websites we've built for BC businesses. Every one designed from scratch around the client's brand and buyer.

Slowlane Mechanical homepage
Heavy Duty Truck Repair

Slowlane Mechanical

24/7 mobile truck, trailer, and motorhome repair across the Fraser Valley and Lower Mainland.

Raycon Industrial homepage
Industrial Equipment & Fabrication

Raycon Industrial

Precision fabrication, certified maintenance, and engineered solutions for heavy industry across BC.

Pinnacle Growth Systems homepage
Marketing Agency

Pinnacle Growth Systems

Our own site. Fast, mobile-optimized, and hooked into the AI lead handling system from day one.

Common Questions

FAQ about our website builds

The questions we get most often on our first calls with prospects.

How long does a new website take to build?
Timeline depends on scope — a straightforward home service site moves faster than a multi-service, multi-location build. We work quickly, communicate every step, and don't drag projects out. You'll know the expected timeline before we start.
Can I edit the site after it's live?
We host the site for you and handle ongoing changes as you need them — content updates, new pages, tweaks to forms and offers. Just send us what you want changed and we'll take care of it. That way your site stays fast and secure, and you don't have to become a web person on top of running your business.
What if I already have a domain and hosting?
We can work with what you have or move you to something better. If your current hosting is slow or unreliable, we'll walk you through the tradeoffs of switching. Your call, always.
Is my existing site salvageable or do I need a rebuild?
It depends on what's broken. If the site is functional but leaking leads through bad forms, slow load, or poor mobile display, we can usually fix it — that's what Website Optimization is for. If the foundation is broken (outdated platform, unusable structure, security issues), rebuilding is faster than patching. We'll tell you honestly which one fits.
How does the AI lead system integrate with the site?
Every form on the site sends leads directly into the AI lead handling system and straight into your CRM. Chatbot on every page. Booking calendar with real-time availability. It's all one integrated system, not a bunch of stitched-together tools.
Do you build for businesses outside home service?
No. We only work with home service verticals — HVAC, electrical, plumbing, roofing, renovation, landscaping, and similar. That focus is what lets us build sites that actually convert, because we know how your buyers decide.
Do you offer ongoing support after launch?
Yes — hosting, content updates, tweaks, monitoring, system improvements, all of it. You don't touch the site. Just tell us what you want changed and we handle it. That's the whole point — you focus on running your business, we keep the site running for you.

Ready to see what a real website could do for your business?

Book a 30-minute strategy call. We'll review your current site (or lack of one), show you where opportunities are leaking, and map out what a real site paired with your lead system looks like.

Book A Strategy Call